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How to Leverage Success From One Platform to Boost Another

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 Something I don't see enough in the world of internet marketing, is synergy between platforms and accounts. There are a surprising number of influencers and creators on the web who have achieved amazing fame and renown on just one platform. I don't understand how they can allow this to be the case. Let's say you have an Instagram account with 1 million followers, but only 5k followers on YouTube. Or maybe you have a hugely popular Twitter account, but no one is reading your blog. In either of these situations, you need to find a way to leverage success from one of your platforms, to boost the other. You need to direct a large proportion of your follows on one account, to another! There are countless ways to do this. One excellent example is to use content that comes in two parts. For example, you might write a training program that will get your audience to build muscle and lose weight. You could talk about this program on YouTube (where you have 1 million followers) and t...
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How to Research Popular Keywords and Use Them to Create Blockbuster Blog Posts

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 How to Research Popular Keywords and Use Them to Create Blockbuster Blog Posts      Writing successful SEO blog posts is a 2-step process. The first step is finding the right keywords that are going to bring the maximum amount of traffic to your site. The second step is building an article around those keywords that will be hugely successful.      This is what many people don't realize: the quality of the article will also impact on the SEO. Google uses your keyword density and other clues in order to get a good idea as to the topic of your site. But it will then look at factors such as bounce rate in order to decide whether to keep your article at the top of the SERPs and whether to prioritize other articles that you write. So how do you handle this process?      First: you need to find the keyword. There are plenty of tools that will allow you to find high volume search terms, but the key is in choosing the right ones. That should mea...
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How to Create a Content Plan for Your Business

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 Every entrepreneur should have a content plan. This is essentially an outline or strategy for the kind of content you are going to create, and the rough order in which you are going to publish it. Simply writing as much content as you can for your website may help you to gain a little traction on Google, but it won't have the best impact possible in terms of building brand authority and awareness. So what makes a great content plan, and how do you develop one for your own site? Start With Your Buyer Persona      This should start with your buyer persona. This is the fictional biography of your ideal visitor. You should know everything you can about who is reading your content, meaning that you need to understand their likes and dislikes, their hobbies, and the type of content they enjoy. You should also have a mission statement for your brand, and an idea of the kind of person you want to appeal to. In other words: what is your site about and who is it for? How are ...
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5 Easy Tweaks You Can Make to Your Site for More Traffic

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     Sometimes the easiest way to make a website more successful is to tweak its attributes. You can write the best content and have the best marketing strategy, but if your site is poorly designed then your efforts will be hamstrung and you won't get to where you need to be.      The reason for this, is that Google is emphasizing the importance of high quality website design and function. Google wants to ensure its visitors have the best experience possible when visiting sites it recommends, because that means they'll be more likely to use Google again! If your site is slow and sluggish, then that doesn't equate to a good experience! Likewise, if it is poorly designed, bland to look at, or generally not fun to use. So how do you tweak your website to bring more traffic? Here are some simple fixes. Compress Images      To quickly lower your load times, you can simply compress the images on your website. If you are using WordPress, then you ca...
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